The Practice of Management Essay Example | Topics and Well Written Essays - 2000 words

The Practice of Management - Essay Example The manager I am going to write about in this paper is the person whom I used to report while working in the marketing department of a reputed company. I used to work for that company as a marketing executive. In my whole professional career I worked under quite a few mangers, but this particular manger was undoubtedly the worst. He lacked all essential managerial skills. The most basic skill a manager should have is the ability to lead a team. Not surprisingly, this particular manager also seriously lacked this skill. I am now going to explain all the requisite skills a good manger should have in relationship to the manger I used to work under who seriously lacked all those skills.   Planning is surely the first step in achieving a goal. Planning is a holistic activity that requires a lot of thinking. It can be defined as setting goals and determining a course of action for attaining those goals. While planning, a manger must take the available resources, time and objectives into consideration. Planning marketing strategies call for scanning the competitive environment. Environmental scanning can be done through research and marketing intelligence. Without a clear understating of the competitive environment, a successful planning can not be formulated. Moreover, planning also requires allocation of resources and time for implementation of the plan. The success of a plan is measured how effectively and efficiently a goal has been achieved. This particular manager had a complete lack of skill in planning.